— is devoted to customer surveys. Other metrics followed: the Customer Satisfaction Score, the Customer Effort Score, measurements of the entire Customer Experience. At the peak of the so-called sharing economy, customer surveys were all-powerful. The glut of customer surveys has created an additional problem for marketers. "We ask for customer feedback on these things all the time, but it's hard for a customer to give you immediate feedback, because a customer doesn't know what quality is yet."

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Persons: you've, I'm, They're, Brad Anderson, Fred Reichheld, Nick Lee, James Wagner, It's, Christine Moorman, Lee, That's, it's, hasn't, Anderson Organizations: NPS, Warwick Business School, University of Michigan's Institute for Social Research, Companies, Duke University, Institutional, Board, Health Service Locations: United States, Qualtrics, Bain, Warwick